Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. She said, On the podcast, its much looser. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Do you think that youre moving the high-margin dollars into the longer tail? Are you open to video? Think about that for a second. Introducing: The Ron Burgundy Podcast Season 5 Launching in early 2019, the podcast will be co . Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. I end on this team because its very important, we have our business affairs team. I know you do. Is that something you think about as targeting? The Ron Burgundy Podcast - Podcast Addict Be a startup, or is it something that you did? The other is the digital audio group. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Is there any tension there at all? A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Maybe one day you will, but not today. Yes, we do that all the time. I know. The core fundamental, pretty consistent business model of podcasting is a rev share model. Fair enough. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? I look at the companies that have the targeting capabilities. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! As that has happened, this thing has come along called audio. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. I think weve said this publicly. That was my next question there. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Yeah. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In fact, well distribute it on broadcast radio, and so we did. Its all about the org chart. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Thats really cool, but its not mutually exclusive. I only say this to you because thats how we do that sale. Oddly, no. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Im going to get in trouble too, just like you are. Were in total control there. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. I think we moved off it too fast and I think its a robust business we should still focus on. Be as simple as you can in your answers, in your approaches, in your strategies. In fact, it was always there, but now it has exploded. How do you do it? When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. The math works out with subscription, but Im not sure how it works out with advertising. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Humans have a predilection for overcomplicating things. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Number two was this massive marketing machine. We also have an original content series we make with IBM called Smart Talks with IBM. We have a whole newsletter for podcasters. Heres a funny anecdote. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Podcasting is a mass-reach medium. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. iHeart recently restructured and you became the CEO of a formal division. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . His last remarks drew laughter and claps from co-workers. The Ron Burgundy Podcast - podcasts.google.com 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com In podcasting, it is fundamentally different. It was the only time Ive ever gotten a call from somebody. I dont see it in podcasting, and maybe thats why Im not super concerned. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." I feel like I already know how it went. Im proud of the numbers. Does that worry you? I do. Usually, yeah. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Reviews for The Ron Burgundy Podcast | Podbay We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. One is really good companion content to a lot of the shows theyre making for Netflix. Perhaps its because there is nothing broken in the distribution and monetization model today. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Ron speaks to Senator Kamala Harris and considers running for president. The BD team is livid. Its just a disconnect. Everyone does it. And the other is really edgy, innovative audio drama. I think marketers in this moment are actually not turning down in advertising as much as youd expect. This is very unique. So we launched a company together. Last year when we were all in this room, we could not stop talking about Spotify. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. The money from each of these pipes is not the same. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Next week, Im with Universal McCann. I think its high attentiveness at scale with partners that weve been able to maintain so far. If there are principles that I try to remember once a week or so, its probably those three. Theyll do it for usually one of two reasons. Its what we do. It has been a pitfall of digital media from day one. Malcolm Gladwell has an existing slate of shows. UK News Published: Mar 1, 2023. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Ill give you an example of a show. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. In the tech world, this is a common situation. The Ron Burgundy Podcast - TopPodcast.com You could also say that you have a division that might be declining and a division that might be growing at a faster rate. I have nothing else to say. These are objective truths. Its gone. It is a centralized medium when it comes to RSS feeds. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Washington state rescue mission sues over hiring restrictions, says It is possible to that extent, but its hard to convert to a new platform. It didnt go well for him either. Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast A friend told it to me a year or two ago. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. Thats what were trying to true up. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Thats not really how it works. God DAMN that Ron Burgundy podcast sounds awful. A bonus episode that somehow escaped the vault. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Weve won in that sense in podcasting. I have to say people are very excited to hear from you today. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? See omnystudio.com/listener for privacy information. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Youre saying we have to innovate and push back in it, but its still just promo codes. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. True Crime-The Ron Burgundy Podcast - music.amazon.com
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